Contextual Pricing: The Death of List Price and the New Market Reality (BUSINESS BOOKS)

by Michael Barzelay (Author), Michael Barzelay (Author), Cecilia Nguyen (Author), Robert G. Docters (Author), John G. Hanson (Author)

• Used

  Illustrated
  2011

  $22.89

  The most effective pricing methods in today's business landscape are based on the context of the sale, not based on a strict definition of the product's value. This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits.