Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands

by Haines (Author)

Synopsis

A proven methodology for increasing efficiency and innovation: repositioning product management from a supportive function to a partner in organizational strategy

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More Information

Format: Hardcover
Pages: 288
Publisher: McGraw-Hill Professional
Published: 01 Oct 2011

ISBN 10: 0071769978
ISBN 13: 9780071769976