The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

The Handbook of Strategic Public Relations and Integrated Marketing Communications 2/E

by Clarke L . Caywood (Author)

  • New

    Hardcover 2012

    $77.69
Synopsis

A guide to PR and communications - updated with the social media and brand-reputation tools and techniques. It concludes with a section on the future of the industry-developing issues, trends and roles of public relations and integrated communications.

$77.69

Quantity

20+ in stock

More Information

Format: Hardcover
 Pages: 640
 Edition: 2
 Publisher: McGraw-Hill Contemporary
Published: 05 Jan 2012
ISBN 10: 0071767460
ISBN 13: 9780071767460