Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

by Mike Wilkinson (Author), HarryMacdivitt (Author)

New
Hardcover
2011
$41.02

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Synopsis

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

$41.02

Quantity

2 in stock

More Information

Format: Hardcover
Pages: 288
Publisher: McGraw-Hill Professional
Published: 17 Oct 2011
ISBN 10: 0071761683
ISBN 13: 9780071761680

Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

New

$41.02

Synopsis

$41.02

More Information