by Mike Wilkinson (Author), HarryMacdivitt (Author)
Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.
Format: Hardcover
Pages: 288
Publisher: McGraw-Hill Professional
Published: 17 Oct 2011
ISBN 10: 0071761683
ISBN 13: 9780071761680