by RomanG.Hiebing (Author), ScottW.Cooper (Author), SteveWehrenberg (Author)
Updated and expanded-the planning guide marketers have relied on for 20 years! A one-stop guide covering sales objectives, positioning, pricing, distribution, advertising, merchandising, and virtually every other function of marketing.
Format: Paperback
Pages: 704
Edition: 4
Publisher: McGraw-Hill Professional
Published: 17 Oct 2011
ISBN 10: 0071745572
ISBN 13: 9780071745574