by KaanVarnali (Author), Aysegul Toker (Author), Cengiz Yilmaz (Author)
Written by top researchers at Bog� azici University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects with customers in new, unique, and potentially profitable ways.
Format: Hardcover
Pages: 176
Publisher: McGraw-Hill Professional
Published: 01 Feb 2011
ISBN 10: 0071743022
ISBN 13: 9780071743020