Mobile Marketing

Mobile Marketing

by KaanVarnali (Author), Aysegul Toker (Author), Cengiz Yilmaz (Author)

Synopsis

Written by top researchers at Bog� azici University in conjunction with Turkey's leading mobile operator, Turkcell, Mobile Marketing is a blueprint for creating a mobile platform that connects with customers in new, unique, and potentially profitable ways.

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More Information

Format: Hardcover
Pages: 176
Publisher: McGraw-Hill Professional
Published: 01 Feb 2011

ISBN 10: 0071743022
ISBN 13: 9780071743020