Writing Winning Business Proposals: Your Guide to Sealing the Deal, from Concept to Approval

Writing Winning Business Proposals: Your Guide to Sealing the Deal, from Concept to Approval

by RichardC.Freed (Author), ShervinFreed (Author), JoeRomano (Author)

Synopsis

This title presents winning proposals that turn prospects into clients. Based on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, "Writing Winning Business Proposals" features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal. Thoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand. "Writing Winning Business Proposals" features: winning formula from top consultants proven to work for any proposal; complete step-by-step process, walking you through all the difficulties; up-to-date, user-friendly redesign with new worksheets and charts; and, updates on fees and collaboration. If you're seeking approval for projects, or want a client to buy, invest or do something, "Writing Winning Business Proposals" is the reference you need to get you to get them to do what you want.

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More Information

Format: Paperback
Pages: 320
Edition: 3
Publisher: McGraw-Hill Professional
Published: 01 Nov 2010

ISBN 10: 0071742328
ISBN 13: 9780071742320

Author Bio
Author Profiles Richard C. Freed is a professor in Iowa State University's Program in Rhetoric and Professional Communication. His Variables of Composition was named by the National Council of Teachers of English as the best scholarly book on professional communication. A consultant to major international consultancies, he has taught his proposal-writing program, based on the methodology in Writing Winning Business Proposals, in 27 countries on five continents. Shervin Freed and Joe Romano are both former Vice Presidents at A.T. Kearney, where Romano was in charge of worldwide professional development. He now teaches math and science to middle-school children in Cleveland.