by Donna Anselmo (Author)
Addressing various steps of the marketing process, this title explains how to cultivate basic brand awareness and develop an integrated approach using many different marketing tools. It provides: coverage of the 4 'P's of Marketing - product, price, place, and promotion; and case studies illustrating how marketers operate in the real world.
Format: Paperback
Pages: 400
Publisher: McGraw-Hill Contemporary
Published: 01 Aug 2010
ISBN 10: 0071713913
ISBN 13: 9780071713917
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