The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies (MARKETING/SALES/ADV & PROMO)

The Big Book of Marketing: Lessons and Best Practices from the World's Greatest Companies (MARKETING/SALES/ADV & PROMO)

by Anthony G . Bennett (Author)

Synopsis

World-class marketing practitioners share their expertise on all aspects of marketing, providing a real world perspective on essential information all marketing executives, business owners, entrepreneurs, students of marketing, and anyone interested in world-class success need to know.

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More Information

Format: Illustrated
Pages: 480
Edition: Illustrated
Publisher: McGraw-Hill
Published: 01 Feb 2010

ISBN 10: 0071621253
ISBN 13: 9780071621250