The Brand Called You: Make Your Business Stand Out In A Crowded Marketplace (BUSINESS BOOKS)

The Brand Called You: Make Your Business Stand Out In A Crowded Marketplace (BUSINESS BOOKS)

by Tim Vandehey (Contributor), Peter Montoya (Author)

Synopsis

The international bestseller-now updated for an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.

Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves. -Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

$21.28

Quantity

1 in stock

More Information

Format: Paperback
Pages: 288
Publisher: McGraw-Hill
Published: 03 Oct 2008

ISBN 10: 0071597506
ISBN 13: 9780071597500

Author Bio

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.

Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.