by RohitBhargava (Author)
A guide for brands on putting back the missing ingredient in marketing to build loyal customers. It also helps foster consumer (and employee) evangelists, and create a connection that goes beyond profit.
Format: Illustrated
Pages: 256
Edition: Illustrated
Publisher: McGraw-Hill Education
Published: 01 May 2008
ISBN 10: 0071545212
ISBN 13: 9780071545211