by Ronald Kerber (Author), Timothy Laseter (Author)
A guide to creating and marketing the right product fast. It offers guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development.
Format: Illustrated
Pages: 336
Edition: Illustrated
Publisher: McGraw-Hill Education
Published: 16 Jan 2007
ISBN 10: 0071486550
ISBN 13: 9780071486552