By asking four types of questions - Operational, Problem, Effect, and Nail Down - you can address customer needs, find connections, and build the kind of relationships that enable you to close more sales. This guide shows how to use Open Question Selling throughout the sales process.
Format: Paperback
Pages: 224
Publisher: McGraw-Hill Professional
Published: 01 Jun 2007
ISBN 10: 0071484728
ISBN 13: 9780071484725