The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

by JoeCappo (Author)

Synopsis

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

$3.33

Save:$9.53 (74%)

Quantity

1 in stock

More Information

Format: Paperback
Pages: 256
Publisher: McGraw-Hill Professional
Published: 01 Nov 2005

ISBN 10: 0071462155
ISBN 13: 9780071462150

Author Bio
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide