by Barbara Bund (Author)
Drawing on insights from Dell, FedEx and eBay, a leading business innovator shows you how to transform your company, putting customer needs at the center. Business strategies and company-wide initiatives must be based on customer needs, even when little hard customer information is available. The Outside-In Corporation helps you develop customer pictures and, through rigorous customer analysis, create unique value propositions. Barbara Bund, recognized as an innovator in both academia and business, outlines techniques for devising and implementing customer-based strategy, pricing, communication, and distribution initiatives that will drive success in the marketplace by building or remaking a business from the outside in.
Format: Hardcover
Pages: 272
Publisher: McGraw-Hill Professional
Published: 01 Nov 2005
ISBN 10: 0071459316
ISBN 13: 9780071459310