Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)

by Bob Stone (Author), Bob Stone (Author), Ron Jacobs (Author)

• New

  Illustrated
  2008

  $70.11

  Helps marketers understand and implement complex direct marketing tools and techniques.

• Used

  Hardcover
  2000

  $7.01

  NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book.