Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)

Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age (BUSINESS BOOKS)

by Bob Stone (Author), Bob Stone (Author), Ron Jacobs (Author)

Synopsis

Helps marketers understand and implement complex direct marketing tools and techniques.

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Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 696
Edition: 8
Publisher: McGraw Hill
Published: 16 Dec 2008

ISBN 10: 0071458298
ISBN 13: 9780071458290