by Clayton M . Christensen (Author), Michael L . George (Author), JamesWorks (Author), KimberlyWatson-Hemphill (Author)
Explains why it takes so long for innovations to reach the market and why they so often fail. This book provides solutions for how to reduce time - to market and increase the success rate. It offers the tools to achieve: faster and controllable time-to-market; a highly differentiated product, service or experience; and, low cost of complexity.
Format: Paperback
Pages: 335
Publisher: McGraw-Hill Professional
Published: 01 Jul 2005
ISBN 10: 0071457895
ISBN 13: 9780071457897