by Clayton M . Christensen (Author), Michael L . George (Author), KimberlyWatson-Hemphill (Author), JamesWorks (Author)
Explains why it takes so long for innovations to reach the market and why they so often fail. This book provides solutions for how to reduce time - to market and increase the success rate. It offers the tools to achieve: faster and controllable time-to-market; a highly differentiated product, service or experience; and, low cost of complexity.
Format: Paperback
Pages: 335
Publisher: McGraw-Hill Professional
Published: 01 Jul 2005
ISBN 10: 0071457895
ISBN 13: 9780071457897