Think Like Your Customer: A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy (MARKETING/SALES/ADV & PROMO)

Think Like Your Customer: A Winning Strategy To Maximize Sales By Understanding And Influencing How And Why Your Customers Buy (MARKETING/SALES/ADV & PROMO)

by Bill Stinnett (Author)

Synopsis

This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers just don't understand our business . Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys.

$23.97

Quantity

20+ in stock

More Information

Format: Illustrated
Pages: 288
Edition: Illustrated
Publisher: McGraw-Hill
Published: 01 Nov 2004

ISBN 10: 0071441883
ISBN 13: 9780071441889

Author Bio
Bill Stinnett is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.