The Manager's Guide to Distribution Channels (GENERAL FINANCE & INVESTING)

by Linda Gorchels (Author), Chuck West (Author), Linda Gorchels (Author), Edward J. Marien (Author)

• New

  Illustrated
  2004

  $46.45

  Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers.

  The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships.

  Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.