The Power of Corporate Communication: Crafting the Voice and Image of Your Business

The Power of Corporate Communication: Crafting the Voice and Image of Your Business

by PaulAArgenti (Author), JanisForman (Author)

Synopsis

Effective corporate communication requires a carefully formulated and implemented program, one that will both craft your corporation's image and protect that image when problems arise. This is a guide for mastering the art - and leveraging the power - of corporate communication.

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More Information

Format: Hardcover
Pages: 256
Publisher: McGraw-Hill Professional
Published: 01 Jul 2002

ISBN 10: 0071379495
ISBN 13: 9780071379496