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e-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy

e-Strategy, Pure and Simple: Connecting Your Internet Strategy to Your Business Strategy

by Michel Robert (Author), Bernard Racine (Author)

  • Used

    Hardcover 2001

    $3.24
Synopsis

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or e-Drivers can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.

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More Information

Format: Hardcover
 Pages: 173
 Publisher: McGraw-Hill Inc.,US
Published: 01 Jan 2001
ISBN 10: 0071371788
ISBN 13: 9780071371780

Author Bio
Michel Robert is founder and president of Decision Processes International, Inc., an internationally renowned consulting firm which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and Gatx. A noted speaker and author, his writings have appeared in many business magazines and journals. Bernard Racine is director of R & D for Decisions Processes International where he works with clients from all over the world.