Positioning: The Battle for Your Mind, 20th Anniversary Edition (MARKETING/SALES/ADV & PROMO)

by Al Ries (Author), Al Ries (Author), Jack Trout (Author)

• Used

  Illustrated
  2000

  $9.15

  The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.

• New

  Illustrated
  2000

  $20.70

  The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a position in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. It is fully updated and revised.