Growing Up Digital: The Rise of the Net Generation

by Don Tapscott (Author)

• Used

  Illustrated
  1999

  $3.25

  This text offers an overview of the N-generation, the generation of children who in the year 2000 will be between the ages of two and 22. This group is a tsunami that could force changes in communications, retailing, branding, advertising, and education. The author contends that the N-generation are becoming so technologically proficient that they will lap their parents and leave them behind. The book also demonstrates the common characteristics of the N-generation, acceptance of diversity, because the Net doesn't distinguish between racial or gender identities, and a curiosity about exploring and discovering new worlds over the Internet.

• Used

  Hardcover
  1997

  $3.25

  The first generation to grow up digital has arrived, and they are transforming the way we work, play, and communicate. In Growing Up Digital, bestselling author Don Tapscott profiles this net generation and how its use of digital technology reshaping the way society and individuals interact. Unlike the Baby Boomers who grew up with the passive medium of television, children today, in ever-growing numbers, are embracing interactive media such as the Internet, CD-ROM, and video games. Growing Up Digital highlights how young people-empowered by digital media-learn, work, play, communicate, and shop differently than their boomer parents. It examines what this means for the whole spectrum of society, including our education system, the government, and economy. Taken together, Growing Up Digital offers an overview of the Net Generation's fearless overhaul of our culture; and it gives the members of this generation-and everyone affected by their use of new media-a chance to anticipate and act on what lies ahead.