by Ronald E. Yates (Author)
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
Format: Illustrated
Pages: 236
Edition: 2
Publisher: McGraw-Hill
Published: 01 Oct 1998
ISBN 10: 0071347364
ISBN 13: 9780071347365