The Kikkoman Chronicles: A Global Company with a Japanese Soul

by Ronald E. Yates (Author)

• New

  Illustrated
  1998

  $29.41

  Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.