by StephenSpinelli (Author), RobAdams (Author)
New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.
Format: Paperback
Pages: 704
Edition: 9
Publisher: McGraw-Hill Higher Education
Published: 01 Mar 2012
ISBN 10: 0071324631
ISBN 13: 9780071324632