New Venture Creation: Entrepreneurship for the 21st Century

New Venture Creation: Entrepreneurship for the 21st Century

by StephenSpinelli (Author), RobAdams (Author)

Synopsis

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book presents the substantial body of knowledge about the entrepreneurial process in a pragmatic way -- through text, case studies, and hands-on exercises -- to help readers compress their learning curves, reduce their ultimate risk and pain, and allow them to gain more from their subsequent entrepreneurial experiences.

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More Information

Format: Paperback
Pages: 704
Edition: 9
Publisher: McGraw-Hill Higher Education
Published: 01 Mar 2012

ISBN 10: 0071324631
ISBN 13: 9780071324632

Author Bio
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide