Crafting and Executing Strategy: The Quest for Comptetitive Advantage:  Concepts and Cases

Crafting and Executing Strategy: The Quest for Comptetitive Advantage: Concepts and Cases

by JohnEGamble (Author), Arthur A . Jr . Thompson (Author), A . J . Strickland Iii (Author)

Synopsis

Thompson, Strickland and Gambles', Crafting and Executing Strategy, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, Crafting and Executing Strategy, 16e provides an unparalleled case line up. 28 of the 31 cases are new to this edition. The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. Many cases involve high-profile companies. There's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.

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More Information

Format: Paperback
Edition: 16
Publisher: McGraw-Hill Higher Education
Published: 01 Nov 2007

ISBN 10: 0071285903
ISBN 13: 9780071285902

Author Bio
A.J. (Lonnie) Strickland received a BS in Math and Physics from the University of Georgia, an MS in Industrial Management from Georgia Institute of Technology, and a PhD from Georgia State university. He currently holds the rank of Professor of Strategic Management in the Graduate School of Business at the University of Alabama. He has done extensive consulting and research work. In recent years, he was honored with the Outstanding Professor Award for the Graduate School of Business, and was the recipient of the Outstanding Commitment to Teaching Award for the University of Alabama.