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Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

by OrvilleCWalker (Author), JohnMullins (Author), Jr.,HarperWBoyd (Author)

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More Information

Format: Paperback
 Pages: 560
 Edition: 7
 Publisher: McGraw-Hill Higher Education
Published: 01 Jun 2009
ISBN 10: 007126776X
ISBN 13: 9780071267762