Business Research Methods with Student DVD

by Donald R Cooper (Author), PamelaS.Schindler (Author)

• Used

  Paperback
  2008

  $6.83

  In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods . Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.