Product Design and Development

Product Design and Development

by KarlUlrich (Author), StevenEppinger (Author)

Synopsis

Treating such contemporary design and development issues as identifying customer needs, design for manufacturing, prototyping, and industrial design, Product Design and Development by Ulrich and Eppinger presents in a clear and detailed way a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods in the book facilitate problem solving and decision making among people with different disciplinary perspectives, reflecting the current industry toward designing and developing products in cross-functional teams.

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More Information

Format: Paperback
Pages: 384
Edition: 4
Publisher: McGraw-Hill Higher Education
Published: 01 Sep 2007

ISBN 10: 0071259473
ISBN 13: 9780071259477

Author Bio
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania. Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.