by J.PaulPeter (Author), JerryOlson (Author)
This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.
Format: Paperback
Pages: 576
Edition: 8
Publisher: McGraw-Hill Education / Asia
Published: 16 Feb 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354