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Consumer Behavior and Marketing Strategy

Consumer Behavior and Marketing Strategy

by J.PaulPeter (Author), JerryOlson (Author)

  • Used

    Paperback 2007

    $6.75
Synopsis

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book.

$6.75

Quantity

Temporarily out of stock

More Information

Format: Paperback
 Pages: 576
 Edition: 8
 Publisher: McGraw-Hill Education / Asia
Published: 16 Feb 2007
ISBN 10: 007125935X
ISBN 13: 9780071259354

Author Bio
J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.