Transnational Management: Text and Cases

by Christopher Bartlett (Author), Christopher Bartlett (Author), Sumantra Ghoshal (Author), Julian Birkinshaw (Author)

• Used

  Paperback
  2003

  $5.48

  Transnational Management: Text and Cases, 4e , Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between Transnational Management and International or Multinational Management.

• Used

  Paperback
  2007

  $5.48

  Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.