Consumers (Mcgraw-Hill/Irwin Series in Marketing)

by Linda Price (Author), George M Zinkhan (Author), Linda Price (Author), Eric J Arnould (Author)

Used
Hardcover
2003
$3.57

Consumers, 2nd Edition presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

Synopsis

Consumers, 2nd Edition presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

$3.57

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More Information

Format: Hardcover
Pages: 768
Edition: 2
Publisher: McGraw-Hill Higher Education
Published: 01 Apr 2003
ISBN 10: 0071214267
ISBN 13: 9780071214261

Consumers (Mcgraw-Hill/Irwin Series in Marketing)

Used

$3.57

Synopsis

$3.57

More Information