Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)

by George E. Belch (Author), Michael A. Belch (Author)

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2000
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Format: Paperback
Pages: 19
Edition: 5th edition
Publisher: McGraw-Hill Publishing Co.
Published: 01 Nov 2000
ISBN 10: 0071180265
ISBN 13: 9780071180269

Advertising and Promotion: An Integrated Marketing-Communications Approach (The McGraw-Hill/Irwin series in marketing)

Used

$4.18

$4.18

More Information