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New Products Management (The Irwin/McGraw-Hill series in marketing)

New Products Management (The Irwin/McGraw-Hill series in marketing)

by C . Merle Crawford (Author), Anthony Di Benedetto (Author), C . A . D . Benedetto (Editor), C . Anthony Di Benedetto (Editor)

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More Information

Format: Paperback
 Pages: 560
 Edition: International 2 Revised ed
 Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Oct 1999
ISBN 10: 0071175164
ISBN 13: 9780071175166