Global Marketing: Foreign Entry, Local Marketing and Global Management

by JohnyJohansson (Author)

• Used

  Paperback
  1999

  $6.93

  This updated text offers a three-pronged approach to global management, foreign entry, local marketing, and global marketing. It addresses how to market an existing product in global markets and discusses how a company develops a new product for a global market. This discussion takes into consideration the culture and needs of those customers.