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Entrepreneurship: Starting, Developing and Managing a New Enterprise

Entrepreneurship: Starting, Developing and Managing a New Enterprise

by RobertD.Hisrich (Author), Michael P . Peters (Author)

  • Used

    Paperback 1997

    $3.28
Synopsis

This book is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of how to embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures.

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More Information

Format: Paperback
 Pages: 640
 Edition: 4th Revised edition
 Publisher: McGraw-Hill Education (ISE Editions)
Published: Oct 1997
ISBN 10: 0071153233
ISBN 13: 9780071153232

Author Bio
Robert Hisrich is Mixon Chair and Professor of Marketing and Policy Studes at the Weatherhead School of Management at Case Western Reserve University. He received a Ph.D. in marketing and finance from the University of Cincinnati. - Michael Peters is currently marketing department chair and Professor at Boston College. He earned a Ph.D. from the University of Massachusetts at Amherst.