International Marketing (McGraw-Hill International Editions: Marketing Series)

by PhilipR.Cateora (Author), JohnM.Hess (Author)

• Used

  Paperback
  1997

  $11.96

  This text explains how the culture and environment of different countries affect marketing strategy. It features a new organization that draws attention to the role of research and market segmentation in the global marketing process. This edition covers topics such as the Emerging Markets, the WTO and relationship marketing. It emphasizes emerging trends including Strategic International Alliances, Green Marketing, TQM and the Japanese Distribution System. Coverage of new and expanded market groups resulting from the North American Free Trade Agreement, European Economic Area, Enterprise for Americas Initiative, Commonwealth of Independent States, New Republics and Baltic States are also included. Case studies are also featured.

• Used

  Paperback
  2001

  $5.94

  This 11th edition of International Marketing has an increase in the coverage of technology's impact on the international market arena. It assesses the global markets and strategies for succeeding in the international arena. Throughout the text Web icons can be found in the margins to refer readers to a Website which updates chapter material.

• Used

  Hardcover
  1998

  $30.94