by David Collis (Author), Cynthia Montgomery (Author)
Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.
Format: Paperback
Pages: 734
Edition: International Ed
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Oct 1996
ISBN 10: 007114465X
ISBN 13: 9780071144650