by Eugene B. Zechmeister (Author), John J. Shaughnessy (Author)
Emphasizing student learning, this text takes a user-friendly approach to the subject of research methods in psychology. Stress is placed on problem-solving and the book covers descriptive, experimental and applied research methods. Statistical principles are integrated throughout. Two new chapters to this edition - ethical issues in the conduct of psychological research and analysis of experiments - reflect current trends in the field. Presentation of research methods is based on actual research examples chosen from a variety of topic areas, including clinical, industrial, social, developmental and experimental psychology. The work also provides an overview of the scientific method, including the construction and testing of theories.
Format: Paperback
Pages: 544
Edition: International 2 Revised ed
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Mar 1994
ISBN 10: 0071136878
ISBN 13: 9780071136877