Microeconomics and Behavior

Microeconomics and Behavior

by RobertH.Frank (Author)

Synopsis

This text gives coverage of fundamental microeconomics topics. It blends conventional microeconomic theory with optional material on consumer behaviour, particularly rational economic decision-making behaviour. New end-of-chapter questions have been added to this edition, as has a chapter detailing the application of demand theory and the rational choice model. The chapter on preferences has also been re-worked and broadened in scope, giving a range of consumer preferences.

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More Information

Format: Paperback
Pages: 752
Edition: 2nd Revised edition
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Feb 1994

ISBN 10: 0071133011
ISBN 13: 9780071133012