Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)

Marketing Challenges: Cases and Exercises (McGraw-Hill series in marketing)

by Christopher H . Lovelock (Author), Charles B . Weinberg (Author)

$52.91

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Format: Paperback
Pages: 628
Edition: International 2 Revised Ed
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jun 1993

ISBN 10: 0071125132
ISBN 13: 9780071125130