Consumers (McGraw-Hill Series in Marketing)

by Linda Price (Author), Linda Price (Author), Eric Arnould (Author), George M. Zinkhan (Author)

• Used

  Paperback
  2001

  $3.24

• Used

  Hardcover
  2003

  $3.24

  Consumers, 2nd Edition presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology and research, and it contains illustrative examples.