by George Marakas (Author), JamesA.O'Brien (Author)
This is the benchmark text for the syllabus organized by technology (a week on databases, a week on networks, a week on systems development, etc.), taught from a managerial perspective. O'Brien defines technology, and then explains how companies use the technology to improve performance. Real-world cases finalize the explanation.
Format: Paperback
Pages: 672
Edition: 7th Revised edition
Publisher: McGraw Hill Higher Education
Published: 01 Mar 2005
ISBN 10: 007111629X
ISBN 13: 9780071116299