Consumer Behavior: Concepts and Applications

Consumer Behavior: Concepts and Applications

by David Loudon (Author), Albert J. Della Bitta (Author), Albert J.Della Bitta (Primary Contributor)

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Format: Paperback
Pages: 749
Edition: 3
Publisher: McGraw-Hill Education (ISE Editions)
Published: 01 Sep 1988

ISBN 10: 0071005625
ISBN 13: 9780071005623