
by StanRapp (Author), ThomasL.Collins (Author)
Best-selling authors Stan Rapp and Thomas L. Collins reveal 66 of the best marketing ideas of all time -- each designed to make greater brand identity and market share a reality. Fans of the Maximarketing trilogy, and anyone else looking for fresh sales and marketing perspectives, will want to read about and use these tried-and-true techniques and out-of-the-box ideas from leading companies worldwide.
Format: Hardcover
Pages: 224
Publisher: McGraw-Hill Inc.,US
Published: 01 Apr 1998
ISBN 10: 0070526680
ISBN 13: 9780070526686