Selling by Phone: How to Reach and Sell to Customers in the Nineties (MARKETING/SALES/ADV & PROMO)

Selling by Phone: How to Reach and Sell to Customers in the Nineties (MARKETING/SALES/ADV & PROMO)

by Linda Richardson (Author)

Synopsis

Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results - dramatically higher sales and stronger customer relationships - regardless of the product or service being sold. Linda Richardson, a pioneer in consultative selling, demonstrates how to use the phone to establish rapport; determine customer needs; get appointments; close sales; and much more. It includes worksheets to help readers test their skills and hone their teleselling techniques for all types of clients and sales situations.

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More Information

Format: Paperback
Pages: 288
Publisher: McGraw Hill
Published: 01 Jan 1995

ISBN 10: 0070523762
ISBN 13: 9780070523760

Author Bio
Linda Richardson is presidetn of The Richardson Company, sales and leadership consultants to business. She teaches at the University of Pennsylvania's Wharton School and is the author of Selling By Phone, Stop Telling, Start Selling; and Winning Group Sales Presentations.