Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage

by Lawrence Friedman (Author), Lawrence Friedman (Author), Neil Rackham (Author), Richard Ruff (Author)

Synopsis

The bestselling author of Spin Selling explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.

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More Information

Format: Hardcover
Pages: 237
Publisher: McGraw-Hill Education
Published: 31 Dec 1995

ISBN 10: 0070517827
ISBN 13: 9780070517820