IBM Guide to Doing Business on the Internet

by KendraBonnett (Author)

• Used

  Hardcover
  2000

  $22.20

  The Internet is the fastest-growing, most powerful business and sales tool the world has ever seen -- to those who know how to use it. IBM Guide to Doing Business on the Internet is a roadmap that helps readers anticipate the online market, learn how to use e-commerce to cost-effectively increase market share, and exploit the Internet's built-in advantages to reach both customers and employees.

  Readers can trust IBM to know and provide step-by-step instructions on the best Internet techniques and strategies. Only here will they learn IBM's insights on:
  -- 11 essential rules for doing business online
  -- How to create Website content and leave the graphics to the designers
  -- Low-cost ideas to test marketing and advertising messages
  -- The Internet as a competitive weapon