by Kevin Clancy (Author)
This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.
Format: Paperback
Pages: 308
Edition: New
Publisher: McGraw-Hill Education
Published: 01 Jun 1995
ISBN 10: 0070113610
ISBN 13: 9780070113619