Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

Marketing Myths That Are Killing Business: The Cure for Death Wish Marketing

by Kevin Clancy (Author)

Synopsis

This guide considers accepted marketing principles and then debunks them. It discusses marketing truths and solutions and provides anecdotes and solutions from the authors' own experience and research.

$23.61

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1 in stock

More Information

Format: Paperback
Pages: 308
Edition: New
Publisher: McGraw-Hill Education
Published: 01 Jun 1995

ISBN 10: 0070113610
ISBN 13: 9780070113619