
by David C. Martin (Author), Kathryn M. Bartol (Author)
This management text highlights innovation in today's organizations, with particular reference to the global competitive pressures most organizations face. It offers a combination of examples, current research and graphics.
Format: Hardcover
Pages: 880
Publisher: McGraw-Hill Inc.,US
Published: 01 Feb 1991
ISBN 10: 0070039267
ISBN 13: 9780070039261